From Per-Lux to PerTronix: Four Decades of Excellence
Originally known as Per-Lux, the company was founded in 1962, primarily a manufacturer of driving and fog lights for the heavy-duty market (big rig trucks). In the early 70's, an engineer came up with the idea of an electronic ignition system that would replace the points and condenser in distributors. After patenting the product, Per-Lux started manufacturing the Ignitor® with sales and marketing emphasis on the lift truck and industrial engine markets. The product gained wide acceptance with fleet managers who came to realize the dramatic improvement in reliability and reduced maintenance cost whether they were responsible for delivery trucks, school buses or generator/industrial engines. Only a few automotive applications were available in those early years, but automotive enthusiasts began using the Ignitor for the superior performance it offered. Utilizing the Ignitor technology, a complete electronic distributor was developed in 1985 and supplied to Wis-Con, a major original equipment engine manufacturer.
In early 1990, Per-Lux sold their lighting division to Grote International and a year later the management team lead by Tom Reh, the company's Chief Financial Officer, acquired the Ignition Division. The name change in 1991 to PerTronix signaled the company's total commitment to the ignition business. With the tremendous growth of the performance industry in the 90's, PerTronix began to shift their emphasis to their automotive product offering. This substantial growth along with the addition of their Flame-Thrower® coil and spark plug wire product lines made it necessary for PerTronix to expand production and relocate to a brand new 22,000 square foot custom manufacturing facility in 1997. By the end of 2014, the company's Ignitior kit sales had exceeded 4,000,000 units.
PerTronix has greatly expanded their ignition offering over the years including the addition of the Ignitor II and Ignitor III micro controller points and HEI replacement systems for the increased high RPM performance, Flame-Thrower HEI and Billet Plug and Play Distributors including marine applications, "Stock Look" distributors for many domestic and foreign applications, over twenty new coil applications, hundreds of wire set applications, Second Strike® ignition box, Digital Rev Limiter and their new wire crimper kit and stripping tool.