PerTronix Unilateral Pricing Policy
We have worked hard over the years to ensure the success of our distribution channel which we know must ultimately rely on the success of our resellers. We believe that it is critical to strengthen both of our positions in the markets we serve. For 2019 we will be implementing various sales and marketing programs designed to further retain and strengthen our brand values and a healthy distribution channel; most notably is the Unilateral Pricing Policy.
The Unilateral Pricing Policy (UPP) sets a Minimum Retail Price (MRP) for all PerTronix Ignition, JBA Performance Exhaust, Doug’s Headers and Patriot Exhaust products. This policy is designed to curb price slashing among PerTronix Brand retailers, enabling them to remain profitable in this highly competitive business environment. To remain in good standing, PerTronix Resellers must NOT advertise or sell PerTronix branded products below the MRP.
Thank you for visiting and shopping at PerTronix, LLC. Following are the terms and conditions that constitute our UPP Policy.
PerTronix, LLC. is introducing a new pricing policy to maintain the long-term strength of its brands, to make sure that only quality dealers carry the products and to make sure there are sufficient margins for these valuable dealers to continue to support PerTronix, LLC.
WHAT IS THE NEW PRICING POLICY?
The Unilateral Pricing Policy (UPP) establishes a Minimum Retail Price (MRP) - the price a consumer actually pays - for PerTronix products.
WHO DOES THE POLICY AFFECT?
The policy affects any merchant that sells to consumers. This includes, but is not limited to: jobbers, retailers, online dealers, warehouse distributors, auction sellers, or auction sites.
HOW CAN IT BE VIOLATED?
A violation is defined as the sale or advertising of a PerTronix product(s): Below the stated MRP Which are bundled together at a price below the aggregated MRP of the individual items On a website with ambiguous pricing such as: "See Price in Cart", "Make Offer", "bid", rebate funds, customer specific funds, or "Instant Message me for pricing"
WHAT ARE THE PENALTIES FOR VIOLATING THE POLICY?
Once a violation is discovered, the reseller will automatically be penalized in accordance to their first, second or third offense.
HOW LONG WILL I BE PENALIZED FOR?
Duration and severity increases for each respective violation. Penalties and the full policy can be downloaded here.
HOW DOES UPP WORK WITH MSP?
The UPP replaces any and all of MSP terms and conditions.
ARE DISCONTINUED PARTS INCLUDED IN THE UPP?
No, all discontinued parts are excluded from Minimum Retail Pricing. Please refer to the price sheet for all part numbers that fall under the UPP.
WHEN WILL THE NEW PRICING POLICY GO INTO EFFECT?
The UPP will go into effect March 1, 2019
WHAT BRANDS DOES THE UPP OVERSEE?
UPP pertains only to PerTronix Performance Brands: PerTronix Ignition, JBA Performance Exhaust, Doug’s Headers and Patriot Exhaust.
DO I SIGN THE PRICING POLICY?
You do NOT sign our pricing policy - this is a unilateral policy - meaning after the UPP goes into effect all dealers passively choose to accept it or not.
IS THIS LEGAL?
This is legal. U.S. antitrust law states that it is lawful for manufacturers to adopt a policy regarding resale prices and to deal only with resellers that independently choose to follow the policy. Many companies in other industries have already implemented a similar program.
For any questions, please contact the PerTronix Unilateral Pricing Program Administrator.
Please note: No persons other than the program administrator is authorized to answer questions regarding PerTronix Unilateral Pricing Program.
UPP PROGRAM ADMINISTRATOR
440 E. Arrow Hwy, San Dimas, CA 91773